WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
This hand-drawn skull in a vintage naval cap symbolizes lost direction and the passage of time. Paired with the Landlocked Mermaid, it completes the story: where she holds the lock, he bears the key. A nod to maritime lore and memory, the design blends grit, mystery, and connection.
Inkwell Black
Bone White
Marigold Rope
Midnight Navy
PRIMARY FONT
Broadsheet’s vintage serif style adds the texture of old headlines and traditional tattoo flash, making it a strong match for the Landlocked Heart design. Its bold, weathered look complements the mermaid’s fluid lines and reinforces themes of nostalgia, place, and emotional depth.
