WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
Two embroidered hat designs were developed to showcase the rainbow trout icon in real-world use. Both hats feature a custom patch with the fish illustration and bold, curved text for a retro-inspired look that nods to vintage fishing gear.
River Moss
Golden Tackle
Soft Belly
Hookset Red
PRIMARY FONT
Filicudi Solid’s bold, all-caps form brings strong legibility and impact, making it perfect for embroidery and merch. Its slightly flared serifs add a vintage charm that complements the retro outdoors vibe of the trout illustration.
With clean geometry, a confident stance, and timeless appeal, it balances the artwork while anchoring the design with clarity and style. It feels both rugged and refined, reflecting the character of the brand it represents.
