WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
Two embroidered hat designs were developed to showcase the rainbow trout icon in real-world use. Both hats feature a custom patch with the fish illustration and bold, curved text for a retro-inspired look that nods to vintage fishing gear.
River Moss
Golden Tackle
Soft Belly
Hookset Red
PRIMARY FONT
Filicudi Solid’s bold, all-caps form brings strong legibility and impact—perfect for embroidery and merch. Its slightly flared serifs add vintage charm that complements the retro-outdoors vibe of the trout illustration. With clean geometry, a confident stance, and timeless appeal, it balances the artwork while anchoring the design with clarity and style. It feels both rugged and refined—just like the brand it represents.
