WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
This logo blends bold mountain peaks and stylized ocean waves, symbolizing a love for both the mountains and the coast. Golden stripes evoke sunsets and open roads, while the rounded shape and retro palette nod to vintage travel patches. The “‘93” anchors the design with a personal touch, hinting at the client’s birth year.
Ocean Ink
Sea Foam Teal
Sunset Gold
Canyon Amber
PRIMARY FONT
The logo uses Alte Haas Grotesk, a bold, clean sans-serif that balances vintage charm with modern clarity. Its sturdy, no-frills design complements the graphic style of the icon, reinforcing the retro travel badge aesthetic while remaining highly legible and timeless.
