Little Peep Package
Logo + Merchandise Design
A cheeky take on classic fishing culture, this mini-brand was built around a single icon: a rainbow trout with personality. This project focused on creating a high-impact icon that holds up on curved brims and mesh backs.
Creating the Logo Design
Two embroidered hat designs were developed to showcase the rainbow trout icon in real-world use. Both hats feature a custom patch with the fish illustration and bold, curved text for a retro-inspired look that nods to vintage fishing gear.
River Moss
CMYK
RGB
HEX
C: 51 M: 34 Y: 78 K: 11
R: 127 G: 134 B: 83
#7F8653
Golden Tackle
CMYK
RGB
HEX
C: 25 M: 30 Y: 80 K: 1
R: 193 G: 166 B: 83
#C1A653
Soft Belly
CMYK
RGB
HEX
C: 0 M: 84 Y: 67 K: 0
R: 255 G: 77 B: 76
#ED1C24
Hookset Red
CMYK
RGB
HEX
C: 0 M: 47 Y: 36 K: 0
R: 255 G: 158 B: 143
#FF9E8F
Primary Font
Filicudi Solid’s bold, all-caps form brings strong legibility and impact—perfect for embroidery and merch. Its slightly flared serifs add vintage charm that complements the retro-outdoors vibe of the trout illustration. With clean geometry, a confident stance, and timeless appeal, it balances the artwork while anchoring the design with clarity and style. It feels both rugged and refined—just like the brand it represents.
