Little Peep Package
Logo + Merchandise Design
Creating the Logo
This hand-drawn skull in a vintage naval cap symbolizes lost direction and the passage of time. Paired with the Landlocked Mermaid, it completes the story: where she holds the lock, he bears the key. A nod to maritime lore and memory, the design blends grit, mystery, and connection.
Inkwell Black
CMYK
RGB
HEX
C: 75 M: 68 Y: 67 K: 90
R: 0 G: 0 B: 0
#: 000000
Bone White
CMYK
RGB
HEX
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
#: FFFFFF
Marigold Rope
CMYK
RGB
HEX
C: 12 M: 39 Y: 100 K: 0
R: 224 G: 160 B: 0
#: E0A000
Midnight Navy
CMYK
RGB
HEX
C: 87 M: 76 Y: 36 K: 23
R: 53 G: 67 B: 102
#: 354366
Primary Font
Broadsheet’s vintage serif style adds the texture of old headlines and traditional tattoo flash, making it a strong match for the Landlocked Heart design. Its bold, weathered look complements the mermaid’s fluid lines and reinforces themes of nostalgia, place, and emotional depth.
