Little Peep Package
Logo + Merchandise Design
Creating the Logo
This logo blends bold mountain peaks and stylized ocean waves, symbolizing a love for both the mountains and the coast. Golden stripes evoke sunsets and open roads, while the rounded shape and retro palette nod to vintage travel patches. The “‘93” anchors the design with a personal touch, hinting at the client’s birth year.
Ocean Ink
CMYK
RGB
HEX
C: 87 M: 53 Y: 59 K: 39
R: 26 G: 75 B: 76
#: 1A4B4C
Sea Foam Teal
CMYK
RGB
HEX
C: 70 M: 12 Y: 29 K: 0
R: 65 G: 172 B: 181
#: 41ACB5
Sunset Gold
CMYK
RGB
HEX
C: 8 M: 19 Y: 100 K: 0
R: 239 G: 199 B: 0
#: EFC700
Canyon Amber
CMYK
RGB
HEX
C: 5 M: 53 Y: 100 K: 0
R: 237 G: 140 B: 0
#: ED8C00
Red Rock
CMYK
RGB
HEX
C: 3 M: 82 Y: 100 K: 0
R: 234 G: 84 B: 0
#: EA5400
Golden Prairie
CMYK
RGB
HEX
C: 9 M: 12 Y: 66 K: 0
R: 234 G: 212 B: 117
#: EAD475
Primary Font
The logo uses Alte Haas Grotesk, a bold, clean sans-serif that balances vintage charm with modern clarity. Its sturdy, no-frills design complements the graphic style of the icon, reinforcing the retro travel badge aesthetic while remaining highly legible and timeless.
