WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
The Landlocked Heart logo features a hand-drawn mermaid wrapped around a traditional padlock, symbolizing strength, memory, and emotional restraint. Influenced by vintage tattoo art and maritime motifs, the design blends bold lines with fluid motion. The curved “Landlocked Heart” text reinforces its enclosed, iconic feel—balancing grit and grace to capture the project’s core tension.
Deep Mooring
Anchor Sky
Low Tide Gold
Salted Flame
PRIMARY FONT
Broadsheet’s vintage serif style carries the weight and texture of old newspaper headlines and traditional tattoo flash—making it a natural fit for the Landlocked Heart design. Its bold strokes and sharp serifs bring a sense of history and permanence that balances the fluid, curving lines of the mermaid illustration. The font’s slightly distressed character evokes a weathered, sea-worn feel, reinforcing the project’s themes of nostalgia, place, and emotional depth. Together, the type and illustration create a cohesive, narrative-driven identity that feels both timeless and handmade.
