WILL OVERMAN
LOGO + MERCH DESIGN
CREATING THE LOGO DESIGN
This logo was designed for **Will Overman** as the primary mark for his outdoor-focused merchandise. Rooted in his love for spending time outside, the design balances simplicity with a strong sense of place and motion. The form at the bottom represents Jump Mountain, a meaningful landscape for Will that grounds the logo in personal geography. Above it, the flowing sky creates an illusion of movement, echoing the freedom, momentum, and open-air spirit that define both his music and his time outdoors.
River Blue
Golden Hour
Virginia Storm
Jump Mountain
PRIMARY FONT
Filicudi Solid was a strong choice for this design because its bold, all-caps structure delivers excellent legibility and visual impact, which is essential for embroidery, stamping, and merchandise applications. The slightly flared serifs introduce a subtle vintage character that pairs naturally with the retro-outdoors aesthetic of the trout illustration. Its clean geometry and confident stance give the type a grounded, timeless feel, allowing it to anchor the artwork without competing with it. Overall, the font strikes a thoughtful balance between ruggedness and refinement, reinforcing the durability, heritage, and considered style of the brand it represents.
